September 2025
New and exciting Marketing Automation features abound in this latest edition of The Hub! Employ a meeting scheduler in your e-marketing, target those most engaged with your e-content, and ensure your email links are securely verified to maximize deliverability.

July 2024
Ahead of the election, we're casting a vote for Marketing Automation as a leading powerhouse of consumer engagement and retention. This summer issue features a team expansion and an exciting analytics feature!

July 2023
Our second-quarter issue bookends the 2023 spring months with a few tips and exciting news to up the game for both your digital initiatives and experiences with the Marketing Automation platform.

March 2023
With summer rounding the corner, take a look at the top uses for Marketing Automation, and how you can guide accountholders old and new to more products, more discussions and more data for you to utilize.

December 2022
We bid farewell to 2022 with some unique initiatives to keep your Marketing Automation fluid, integrated and advantageous to your program goals. Elevate your form dynamism or bring our tracking code benefits back in-house with file monitoring. Also, a ProTip in applying a familiar feature to help inform your teams of incoming data.

October 2022
As fall approaches, Marketing Automation turns a new leaf by introducing a new interface module and reporting function that show key performance indicators at the front of your dashboard, so that your goals stay top of mind. Plus, we have a reflection on the state of today’s Marketing Automation applications.

June 2022
We see off Q2 with some valuable tools for evolving the email sending game. Read about continued applications of dynamic content, utilize landing pages within your institution and track dashboard activity in real time. Plus, a thrilling announcement from the marketing automation team.  

February 2022
In our first issue of 2022, we’re covering how to filter out the bad and funnel in the good! Learn how to increase engagement with enhanced forms and eye-catching animations, and we’ll explain how our improved bot filter ensures more accurate reporting.

November 2021
In our final publication for 2021, we celebrate The Hub’s two-year anniversary by sharing some of our most popular articles from previous issues. Topics include email best practices, engagement and more!

August 2021

In our third-quarter issue for 2021, we discuss email report capabilities and explain how to view form completions. Plus, we share how we helped a client automate form registrations for a webinar promotion!

May 2021
In our 2021 second-quarter issue, we introduce time-based emails and a new version of the Contact Manager dashboard feature. Plus, we showcase a client campaign and discuss trackable publications!

February 2021
In our first-quarter issue for 2021, we focus solely on engagement – discussing types of engagement and explaining how segmentation and list health can both impact engagement. Plus, we share the details of a client’s re-engagement campaign!

November 2020
In our fourth-quarter issue, we highlight two client case studies, share enhanced form styling options and introduce our new explainer video. Plus, we discuss the perks of having image.works manage opt-ins!

August 2020
In our third-quarter issue, we discuss the platform launchpad and custom reports. Plus, we showcase a client’s e-newsletter and share information about segmenting form notifications.

May 2020
In our second-quarter issue, we discuss segmenting unsubscribes and strategies for keeping your lists healthy. We also showcase a client's survey and introduce a new member of our team.

February 2020
In our first-quarter issue, we discuss internal landing pages and tips for incorporating direct mail into your Marketing Automation strategy. We also showcase a client's refer-a-friend campaign.

November 2019
In our inaugural issue, we discuss native form integration, our Marketing Automation webinar and how to elevate engagement by sending emails on a regular basis.