Your Home for Marketing Automation Info & Insights
Your Home for Marketing Automation Info & Insights
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eNews Archive
Our second-quarter issue bookends the 2023 spring months with a few tips and exciting news to up the game for both your digital initiatives and experiences with the Marketing Automation platform.
With summer rounding the corner, take a look at the top uses for Marketing Automation, and how you can guide accountholders old and new to more products, more discussions and more data for you to utilize.
We bid farewell to 2022 with some unique initiatives to keep your Marketing Automation fluid, integrated and advantageous to your program goals. Elevate your form dynamism or bring our tracking code benefits back in-house with file monitoring. Also, a ProTip in applying a familiar feature to help inform your teams of incoming data.
October 2022
As fall approaches, Marketing Automation turns a new leaf by introducing a new interface module and reporting function that show key performance indicators at the front of your dashboard, so that your goals stay top of mind. Plus, we have a reflection on the state of today’s Marketing Automation applications.
We see off Q2 with some valuable tools for evolving the email sending game. Read about continued applications of dynamic content, utilize landing pages within your institution and track dashboard activity in real time. Plus, a thrilling announcement from the marketing automation team.
In our first issue of 2022, we’re covering how to filter out the bad and funnel in the good! Learn how to increase engagement with enhanced forms and eye-catching animations, and we’ll explain how our improved bot filter ensures more accurate reporting.
In our final publication for 2021, we celebrate The Hub’s two-year anniversary by sharing some of our most popular articles from previous issues. Topics include email best practices, engagement and more!
In our third-quarter issue for 2021, we discuss email report capabilities and explain how to view form completions. Plus, we share how we helped a client automate form registrations for a webinar promotion!
In our 2021 second-quarter issue, we introduce time-based emails and a new version of the Contact Manager dashboard feature. Plus, we showcase a client campaign and discuss trackable publications!
In our first-quarter issue for 2021, we focus solely on engagement – discussing types of engagement and explaining how segmentation and list health can both impact engagement. Plus, we share the details of a client’s re-engagement campaign!
In our fourth-quarter issue, we highlight two client case studies, share enhanced form styling options and introduce our new explainer video. Plus, we discuss the perks of having image.works manage opt-ins!
In our third-quarter issue, we discuss the platform launchpad and custom reports. Plus, we showcase a client’s e-newsletter and share information about segmenting form notifications.
In our second-quarter issue, we discuss segmenting unsubscribes and strategies for keeping your lists healthy. We also showcase a client's survey and introduce a new member of our team.
In our first-quarter issue, we discuss internal landing pages and tips for incorporating direct mail into your Marketing Automation strategy. We also showcase a client's refer-a-friend campaign.
November 2019
In our inaugural issue, we discuss native form integration, our Marketing Automation webinar and how to elevate engagement by sending emails on a regular basis.
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